AIM ReAssure® with rye pollen. What an effective and unique product from The AIM Companies™. Why would we ever change this simple formula? A product, by the way, that has proven effective for those who use it.

Although the first documented prostate treatment with pollen extracts occurred more than 40 years ago, many government regulatory agencies still don’t recognize it as a traditional treatment today. AIM employed and consulted with a team of researchers and experts to assist us in gaining government approval of rye pollen as an effective ingredient. We compiled extensive research on this extract, including both animal studies and clinical trials. However, our efforts were not rewarded and we were forced to decide to either remove ReAssure from the AIM product line or to adapt.

AIM can point to years of effective relief from prostate issues with ReAssure. No telling how many men and women have benefited from the product, but it has to be tens of thousands. Government regulators can’t take that from us.

Well, anyway, we had to make a change, a task that was not taken lightly or without a lot of thought and discussion. We have gone to great lengths to research the efficacy, safety, and acceptance of ingredients to world markets. As a result of these efforts, we created AIM ReAssure® SP, a prostate health formula with decades of ingredient efficacy and safety research.

Saw palmetto has been used for prostate treatment for more than 100 years and has gained regulatory recognition. Rather than fighting the uphill bureaucratic battle attempting to gain approval for a pollen, we’ve chosen to reformulate ReAssure.

The saw palmetto that AIM uses is not the one that some AIM Members report they have tried with little or no success. What’s going on here? Isn’t one saw palmetto just like another?

Or, expressed differently, what kind of saw palmetto works and which ones don’t? The verdict is in the science and the type of saw palmetto used. Simply, oil is better than a berry powder.

The majority of clinical studies and research has focused on saw palmetto berry oil extracts at 320 mg per serving. For example, the Journal of the American Medical Association reported that 320 mg a day of saw palmetto oil extract improves urinary symptoms as effectively as prescription drugs. This is the same amount of saw palmetto oil extract found in ReAssure SP.

The saw palmetto used in most prostate health supplements today contains only saw palmetto berry powder or juice powder. Saw palmetto berry powder or juice are low cost alternatives to an oil extract and contain little or none of the fatty acids and plant sterols that provide benefits to the prostate. AIM’s oil extract is standardized to 85 percent total fatty acid content and is tested to assure the presence of the plant sterols sitosterol and campesterol. Both of these sterols, as an added product benefit, have been found to block the absorption of cholesterol through the intestine.

The ReAssure SP saw palmetto oil extract is standardized to 85 percent fatty acid content, pure virgin pumpkin seed oil produced by cold-press and filtration, 100 percent of the daily value from zinc citrate, and a tomato extract standardized to 7 percent lycopene. We have no hesitancy in offering a new ReAssure to our Members. It is a potent prostate formula at an affordable cost.

The end of the rye pollen ReAssure and the beginning of the saw palmetto ReAssure SP overlap so both products will be available until the rye pollen inventory is exhausted.

|| back to top || return to articles list || shop the product store ||