A lot has changed in the progression from AIM ReAssure® to AIM ReAssure® SP. But one part that remains the same is the purpose of the supplement: reassurance.

As such, the name “ReAssure” has stayed, despite changes to the formula and the addition of a couple of extra letters. Keeping the same name is evidence of AIM’s commitment to maintaining a product that can aid prostate and bladder health. “ReAssure” is both a name and a promise, and that’s something that will never change.

What has changed is the main ingredient in AIM’s prostate health product. The old ReAssure formula had a rye pollen extract base; the new product features saw palmetto. Rye pollen was a very popular ingredient in ReAssure, and it created quite a following for the old ReAssure formula. Pollen extracts have been documented as prostate treatments for more than 40 years, yet many government regulatory agencies still refuse to recognize it as a traditional treatment today. AIM’s efforts to get government approval of rye pollen were rejected, forcing the company to look at other options in order to keep ReAssure in the AIM product line.

Saw palmetto immediately jumped out as a great alternative. As far as prostate supplements go, saw palmetto is by far the most popular one on the market. Derived from the berries of small palm trees that grow in the southeastern United States, saw palmetto has quickly become a go-to supplement in virtually every mainstream prostate health product.

But if you know anything about AIM, you know that the company does not simply settle for keeping with the status quo. The saw palmetto in ReAssure SP is different. Whereas most saw palmetto supplements use a ground-up berry powder, ReAssure SP uses berry oil extracts, which are far more effective than powder sources. Clinical studies routinely point to the effects of berry oil extract on prostate health, yet many other companies settle for the cheaper alternative of berry powder which contains only a trace of the active ingredient found in the oil extract.

The saw palmetto extract used in ReAssure SP is rich in fatty acids and contains the plant sterols campesterol, sitosterol, stigmasterol, and many others. It works as an effective aid for prostate issues because it suppresses our body’s manufacture of a harmful hormone. Researchers have indicated that 320 mg of saw palmetto each day (the same amount that is available in ReAssure SP) can improve urinary problems comparable to some prescription drugs.

The benefits of saw palmetto go beyond men’s prostate health. Women can see positive results from saw palmetto, too, since the extract reduces bladder infections, improves urinary flow, and even increases libido.

Saw palmetto is the biggest name among the new ingredients in ReAssure SP, but the other components to the new ReAssure formula have their fair share of outstanding benefits, too. In addition to saw palmetto, ReAssure SP contains pumpkin seed oil, zinc citrate, and lycopene, all of which are key components to maintaining prostate health and beyond.

Lycopene, which is naturally found in tomatoes, has been shown to possibly hinder the growth of certain types of cancers.

A study published in the American Journal of Clinical Nutrition claims that lycopene may reduce levels of a hormone associated with colorectal cancer. Lycopene, a carotenoid, can increase specific proteins in the body that deter growth factors associated with colon cancer.

Lycopene was also linked in earlier studies to an increase in protection against prostate cancer. One such study found that men who ate four to five tomato-based dishes per week were 25 percent less likely to develop prostate cancer than those men who rarely ate tomatoes. ReAssure SP provides 5 mg of lycopene, which is equivalent to about two tomatoes.

Another part of the ReAssure SP formula, zinc, acts as an ideal nutrient in the overall health of our bodies, and studies have shown that men who are healthy have a higher concentration of zinc in a healthy prostate than in any of the other soft organs. In addition to prostate benefits, zinc is also a cofactor in many enzyme processes.

The American Journal of Epidemiology published a study showing that lycopene and zinc are associated with protection against prostate disease. The study, which was performed by using a comparison between red-meat diets and vegetable-rich diets, found that the vegetable diets had a much more positive influence on the health of prostates, thanks in part to the increase in both zinc and lycopene. The 15 mg of zinc per serving in ReAssure SP provides 100 percent of the reference daily intake of zinc.

Another key part to the ReAssure SP formula is pumpkin seed oil. These oils have plant sterols that inhibit the harmful hormones associated with prostate issues. Both pumpkin seed oil and saw palmetto attack these harmful hormones in similar ways, so the introduction of pumpkin seed oil into the ReAssure SP formula only serves to strengthen the product’s potency. In addition to prostate benefits, pumpkin seeds can also aid in bone health and ease the symptoms of arthritis.

Researchers have started to focus more and more on pumpkin seeds in order to find out more about potential benefits for prostate health in men and bladder health in women. They found that the essential fatty acids in pumpkin seeds have positive effects on maintaining a healthy prostate and in improving the health of a woman’s bladder. There is 240 mg of pumpkin seed oil in each serving of ReAssure SP.

All four ingredients in the ReAssure SP formula are designed to continue the tradition of AIM’s outstanding prostate health product, and prostate health is as important now more than ever.

According to figures from the Cleveland Clinic, half of all men will have symptoms of benign prostate hyperplasia by the age of 50, and that number increases to 80 percent by the age of 60. Benign prostate hyperplasia (BPH) is a non-cancerous prostate enlargement, and BPH, along with prostatitis (an inflammation of the prostate gland) is a serious concern for men as they age.

There is definitely a need for “reassurance,” and AIM has remained equipped to help with the prostate needs of men, as well as offer solutions for women’s bladder health.

ReAssure SP, with its new formula of saw palmetto oil, lycopene, zinc, and pumpkin seed oil, is designed with your health in mind.

And that’s a promise that will never change.

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