Keeping it Simple: Making it Work

Recently, Chairman’s Club Member Sandy Combs took time to share with us what is working for her as she revitalizes her AIM business. Here are the simple steps Sandy takes to keep her AIM business thriving.

1. Write down what is making you want to build your AIM business—your purpose. Review it daily. This is so important when your relatives try to tell you AIM is a waste of time. Your purpose is the greatest success tool you will have; it will get you over every obstacle.
2. Use and know the products. Get into teleclasses. Watch AIM videos or listen to AIM audios and take notes. This way you will have answers to questions that may come your way.
3. Make a notebook of the products by ordering a sample packet of the product data sheets. Use a 3-hole punch. Place testimony stories about each product behind each data sheet for easy reference. I also add a one-page sheet that I have put together myself. One side lists all of the products with a one or two line phrase listing benefits from the data sheets about each product. The other side lists the product prices and BVP, how to order products with AIM’s toll-free phone number and website, how to sponsor, how to get free shipping, and how to get product discounts with $165 US and $600 US orders.
4. Read AIM Partners from cover to cover. AIM Partners is a great resource for product and business information which can be passed on to your Members who may not have read the magazine.
5. Make a list of people who you know as a contact list. Write the name of each person you contacted on your calendar so that you have a record of it and can see the progress.
6. Call people to verify their address and tell them that you are putting some information in the mail to them. You would appreciate being able to call them in a few days and get their opinion. This way you will be sure to have their correct address, plus, they will be looking for your mail.
7. Hold home meetings—just an hour long—using short segments from one of the videos available from AIM. Check out their great selection.
8. Host potluck or salad/baked potato suppers followed by a short product meeting. People like to eat and talk. Allow the people attending to give a couple-minute explanation as to why they are using an AIM product—very interactive, interesting and informative.
9. Send emails. Make your emails short, and focused on exciting product or business news. Stories about product successes are great. Call your downline and make sure that you have their current email address.
10. Distributing regular newsletters is a great way to keep your downline informed. Keep them short or they won’t be read. I try to address topics that have been brought to my attention by questions presented during phone conversations to downline Members.
11. Postcards printed on bright, florescent-colored paper are getting a great response. I just include a short statement as to “why we owe it to them to let them know why we use these particular AIM products.” I pick out three or four of the AIM products and just list some of the benefits noted in the data sheets for each product. It is bright and easy to read. The facts are simple and to-the-point. I include AIM’s toll-free phone number for ordering. It is less expensive and faster to send out to my downline than a letter.
12. Nothing replaces a personal phone call or an in-person visit with your customers and downline. Follow-through is so important to make sure that they are using the products correctly and regularly. Their questions give me direction on what should be put in a newsletter or postcard.
13. Get a separate business checking account. This will make your bookkeeping so much easier.
14. Keep blank note cards, pens and stamps in a basket for quick and easy access. Send out notes of thanks, encouragement or just a friendly “Howdy” to your customers and Members. Your people want to know that you care more for them than just business dollars.
15. Call or email your sponsor at least once a week. Daily contact with our sponsor and Members in those early days is what kept all of us excited and motivated—-keeping our goals and purpose right before us. That is when we saw the greatest amount of growth.
16. Do it right now!!! Do NOT wait for the right weather, time or when you feel like it.
17. Set a goal for a 25-customer base, 300 BVP Personal Volume, and a 3000 Group Volume.. This will keep your organization growing and help you realize some extra cash. And, you will be setting a model for your Members to follow.

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