A strong network—it’s all about relationships

What makes a strong network? Is it “building wide and deep”? Is it the size of your network? Is it the amount of product your network sells? Is it how quickly the individuals in your network promote?

No. These are not what make a strong network. They instead reflect what a strong network brings. So what is a strong network?

A strong network can be summed up in one phrase: integrity-based relationships.

Relationships are central in your network. When you build a network, you are reaching out to others. But the relationship cannot be superficial. To have a strong network, you must have a base of integrity—you must be open with others and care about them.

To have an integrity-based relationship, you must develop trust. You must trust the people with whom you work, and they must trust you. You must truly have their best interests in mind.

This means that every relationship must take priority over the sale. If you rush into a sale without taking the time to build a relationship, you may get a sale—but will it be long-term? Will that person come back to you again?

This does not mean “don’t sell.” It means present the AIM products honestly. It means offer all that you have—the freedom to have better health and improved finances. It could mean establishing a relationship and then selling a product. It could mean selling a product and then establishing a relationship. Whichever way you work, you must have a relationship. Simply remember this: a sale means not only income but also an honest relationship.

But building a relationship is only the first step. In any relationship, what is the logical next step? Sharing—and in the case of network marketing, this can mean sharing your ideas and business plan—teaching others to do as you do.

And once again, this means not only teaching about the product and the business, but also about relationships. Teaching that to thrive and do well, the AIM business must be approached from a “people” point of view.

When you do this, you will have a strong network. And with this comes all the benefits: a “wide and deep” network. Increased sales. Increased promotions. Increased health. Increased financial well-being. Increased growth

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